The difference between taking a few shots at a half dozen rabbits on the run versus zeroing your sights on a giant buck standing in a holler is an apt metaphor for transforming a business and achieving marketing and selling effectiveness.
Ben Carlisle, GreenPoint Ag, works with farmers in several states that grow a variety of crops. He shares how they use different tools to make farmers' jobs easier, including their mobile Encompass Learning Lab.
Having guidance when you try anything new comes as a comfort. Mark Bauer of Great Bend Co-Op shares his passion for ag technology, and how he's working with growers to help them make their operations more sustainable.