Recent Stories by Steve Cubbage
May 25, 2018 by Steve Cubbage
As capabilities have grown so have the complexities of the equipment and also the expectations from the end users.
Mar 27, 2018 by Steve Cubbage
Agriculture is ripe for the picking in terms of benefiting from its digital potential. This is why we're seeing so much venture capital money flow into an industry mired in an economic downturn.
Dec 07, 2017 by Steve Cubbage
If drones are to be a part of agriculture’s remote sensing technology of the future, then it is time they grow up.
Nov 09, 2017 by Steve Cubbage
Even today, nearly 40% of all crop production worldwide is lost to insects and disease. That’s a lot of bushels, pounds and pecks no matter how you want to measure it.
Oct 02, 2017 by Steve Cubbage
This year is the silver anniversary of the first commercial combine yield monitor hitting the market. For all intents and purposes, that technology’s introduction marked the beginning of “precision agriculture.”