Wilbur-Ellis Names New Lead for Crop Protection Actives

"We’re on the backside of the lifecycle of the chemical segments and there is a lot of competition in the market.” ( Darrell Smith )

Casey Daniel has been named crop protection actives portfolio lead for Wilbur-Ellis Company LLC. Daniel has worked in agriculture for 25 years, most recently as national sales manager for Willowood USA.

“What’s most exciting is being able to work with the team at Wilbur-Ellis and use my past experiences to help the company innovate,” Daniel says. “For example, we’re on the backside of the lifecycle of the chemical segments and there is a lot of competition in the market.”

Right now, Daniel encourages retailers to be strategic with their crop protection supplies.

“With generics, analyze the trade-off between securing product and extending working capital for a longer time frame,” he says. “This could mean buying in the summer for your needs in January, but knowing you’ve secured supplies in a category of products that are important and could have a disruption yet this year.”

Daniel says the strategy at Wilbur-Ellis is to be proactive rather than reactive with the current string of unknowns in the market.

“Retailers need to be paying close attention to who they are partnering with on supply and have a good dialogue to look further on the horizon than we have in the past,” he says.

As a family-owned business that has been committed to agriculture for over 100 years, the company also has a strong branded tech division so they can fully provide unique solutions for customers.

“Casey’s leadership, market knowledge and deep industry relationships will enable Wilbur-Ellis to strengthen our crop protection growth by developing a broad and focused strategy hand in hand with Tenkoz and our supplier partners,” Wilbur-Ellis’ Crop Protection Director Stephen Henning said in a news release.

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