Technology Partnership Leads AGCO To Acquire Development Firm

The GrainViz system creates a three-dimensional map of the grain moisture. ( GSI )

In 2019, AGCO introduced its new concept GrainViz, which was said to be like an MRI for grain bins. The system was developed with an exclusive technology partnership with 151 Research, a product development firm. 

Today, AGCO announces its plan to acquire 151 Research. 

“Our grain customers are facing significant challenges due to difficulty finding labor, low commodity prices and tight margins. We need the sharpest minds working on finding answers to these challenges, and we believe this acquisition will help improve our customers’ operations through smarter technology,” Stefan Caspari, AGCO Senior Vice President, General Manager, Grain and Protein said in a news release. “We are excited about the continued development of GrainViz and look forward to creating a connected experience across the entire grain system to increase efficiency and profitability for our customers.”

GrainViz monitors grain condition and moisture in steel storage bins. Its limited launch stars this fall with installation in select bins, while a broader launch is planned for the 2021 harvest season. 

“Our team’s goal at 151 Research has always been to solve problems by helping customers gain actionable insights to improve their business," Paul Card, Chief Executive Officer, 151 Research said in a news release. “GrainViz allows users to see the moisture content throughout the entire grain mass to proactively manage the quality and quantity of their stored grain. We are pleased AGCO recognized the benefits this game-changing technology can bring to customers and shares our passion for finding smarter answers to the industry’s biggest challenges.”

151 Research was founded in 2011 as a custom development firm. Its specialties included data analytics, information assurance, remote sensing, remote control, and advanced sensors/radio and EM imaging.