Quality, Not Price, Tops Why Farmers Switch Equipment Brands

Farm shed in La Crosse, IN ( Sara Schafer )

Think about what comes to mind when you make a major capitalĀ purchase: Price, availability, accessibility, quality, etc. A recent survey by the Ag Equipment Intelligence and Farm Equipment magazine shows farmers value quality and service.

Ag Equipment Intelligence and Farm Equipment magazine have been doing this survey every three years since 2011. The top six reasons have stayed the same, just shuffled order. The most recent survey shows these factors, in this order, matter most to farmers:

  1. Engineering
  2. Parts availability
  3. Dealer repair/service
  4. Product specialist at dealerships
  5. Lower invoice price
  6. Manufacturer warranty

Do these reasons match yours? Do they surprise you? Let us know in the comments!

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