The Next Wave Of Conservation Agriculture

Trust In Food empowers resource stewardship. ( Lindsey Benne )

Care for soil, water and air is at the heart of every farm operation. Yet there are many ways to enhance the industry’s contributions to the environment, while increasing the financial and leadership position of farmers.

That creates new avenues to enhance public trust in the U.S. food system and the technology that makes it the most affordable and abundant on Earth.

One platform providing the road map to those opportunities is Farm Journal’s Trust In Food initiative. It partners with conservation organizations, agribusinesses, government agencies and others to create solutions driving profitable on-farm conservation practice adoption, culminating in multisector positive outcomes (see map).

The platform reaches across sectors to understand farmers’ conservation knowledge and needs. It works with scientists, conservationists and others to develop resources, events and programs to shed light on conservation practices, including financial incentives and technical assistance. Then, it delivers information to farmers.

National Momentum

In July 2019, Trust In Food and the Farm Journal Foundation introduced America’s Conservation Ag Movement. Foundational partners are American Farmland Trust, Corteva Agriscience, Ducks Unlimited, the National Corn Growers Association, National Pork Board, Sanderson Farms, Syngenta, The Nature Conservancy and Valent.

“The support we had for these efforts from USDA Under Secretaries Greg Ibach and Bill Northey, as well as Elizabeth “Tate” Bennett from EPA, is critical to the industrywide partnerships to bring education and resources to producers as a catalyst to communicate with consumers,” says Mitch Rouda, president, Trust In Food.

To find more information about Trust In Food conservation programs, visit

Read the 2019 America's Conservation Ag Movement Annual Report in Farm Journal.