Iteris' new ClearAg Mobile provides data for better crop management

Iteris, Inc. announced the availability of Iteris ClearAg Mobile, a grower analytics application that leverages weather, water, soil, and crop growth information to equip farmers with field-specific advisories that help them improve the management of their crops. These mobile advisories include: Crop Growth and Health Advisor, Nutrient Advisor, Pest and Disease Advisor, Planting Advisor, Scouting Advisor, Soil, Weather and Water Advisor, and Timeline Advisor.

ClearAg Mobile is a mobile application powered by the Iteris EMPower learning platform, an adaptive forecasting engine for precision farming that combines weather and agronomic data with machine learning technology. As the EMPower platform learns about a grower's farm, fields, and crops through their use of the ClearAg Service, its adaptive engine recalibrates to provide the most precise and relevant data for specific field operations. As real-time weather events appear in the forecast, ClearAg Mobile provides actionable insights, enabling real-time decisions in context to current, forecasted, and historical conditions. For example, ClearAg Mobile equips growers with location-specific advisories on best times to access fields, plant, spray, irrigate, fertilize and harvest through all phases of the crop-growing season.

"Whether in the office or in the field, ClearAg Mobile provides growers with precise information at the exact time they need it to minimize the risks and maximize productivity throughout the entire crop growing season," said Tom Blair, senior vice president of Iteris' Performance Analytics Division.

"Essentially, ClearAg Mobile is a grower's 'smart farm advisor' - it leverages robust agronomic and proprietary land-surface models, and is equipped with machine learning and artificial intelligence that dynamically learns about specific farm operations to continually improve the decision support it offers farmers."

ClearAg Mobile Helps Growers Significantly Improve Logistics, Productivity and Profitability

Through every phase of the crop-growing season, growers must make decisions on a daily, often hourly basis. These decisions—whether having to do with planting, crop growth, pest pressure, nutrient levels, or harvest—affect costs and yield potential. Growers looking to minimize yield loss and increase profits can leverage ClearAg Mobile of the ClearAg Service to make science-backed and data-driven decisions at key stages of the growing season.

"We use ClearAg Mobile to help direct harvest operations based upon field accessibility, soil temperature and weather forecast," said Eric Halverson, CEO at Black Gold Farms in North Dakota. "ClearAg Mobile helps our operation become more efficient by being able to predict optimal harvest temperature for our potatoes, minimizing surface damage during storage and maintaining quality."

ClearAg Mobile provides actionable insights based on analyses of up to 30 years of historical weather and comprehensive water and soil information gleaned from land surface modeling (LSM) techniques optimized specifically for agriculture application. Unlike generic LSM information available from public sources, the ClearAg platform's proprietary LSM capability for assessing past, current, and future soil temperature and moisture as well as canopy wetness, has been specifically optimized for agricultural applications.

"ClearAg Mobile allows you to monitor all key processes for a successful growing season, whether it be monitoring soil conditions or reports from the fields in terms of crop health," said Daniel Palen, consultant in Kansas. "It's also a time saver, as the information is easily accessible to multiple people and available whenever you need it, and easy to cross-reference. You can draw conclusions as to how a field is progressing and address concerns before they become too big to handle."

ClearAg LIVE, Premium Weather Forecasting Services

Growers subscribing to use the ClearAg Mobile will also receive complimentary access to ClearAg LIVE, Iteris' premium weather forecasting service that provide ClearAg Mobile users with access to expert meteorologists via phone for customized weather forecasts. As real-time weather events show up in current and forecasted conditions, ClearAg Mobile users can call Iteris' seasoned meteorologists for additional support.

ClearAg LIVE is an add-on to the ClearAg Service that includes the use of the ClearAg Mobile. Growers signing up for ClearAg Service including the ClearAg Mobile will have complimentary access to meteorological support from now until June 30.

ClearAg Mobile is available through a subscription of the ClearAg Service. Growers subscribing to the ClearAg Service can download ClearAg Mobile to any Apple device operating on iOS 8.4 and above.