Question: As you wrap up the year, what are you doing to show farmers you want to earn their business in the future? (click here for the extended interviews on the AgPro podcast)
Saint Marys, Kansas
General Manager, J.B. Pearl Sales & Service
A: "Our thought process has always been to give the best cost options for our growers. That hasn't changed when it comes to recommendations and services. However, the manner in which we present it has changed quite a bit. Now we talk about the cost per bushel and return on investment rather than just cost per acre. Grid sampling and precision ag programs have flourished in the last 20 years, and we have added more staff in sales and service. We're increasing our fleet and agronomists for the upcoming spring to serve our customers for continued success."
Environmental Health and Safety Manager, Plant Nutrient Group, Andersons, Inc.
A: "We've tried to help farmers work through the stress of the current economic conditions while still leveraging the importance of environmental stewardship. In the past three years, we have taken a proactive role to make sure customers have a comprehensive understanding of today's regulations. This includes how to represent ourselves as good environmental stewards in light of the non-agricultural community's perception of us. And we are working to make sure customers have what they need and when they need it to be successful."
Beaver Dam, Wisconsin
President and CEO, United Cooperative
A: "Major acquisitions last fall, and mergers several years before that, have helped us to expand. Major improvements in our grain facilities and feed operations are helping to comply with federal regulations that are coming down the line and also improve the speed at which we can service our farmers. Customers are getting larger; they have bigger tractors and equipment, which means that they can plant and harvest faster. We have to be able to speed up our processes, the way our elevators operate, how fast we can unload trucks and dry the grain‚Äîit's all about speed and efficiencies."