They say a picture is worth a thousand words, but for growers, consultants and retailers, imagery from FieldAgent™ by Sentera is worth much more than that. To these well-trained-eyes, subtle contrast or changes in the color of spectral imagery, such as NDVI or NDRE maps, provides critical insights into the health of a field and can inform better in-season management decisions. FieldAgent by Sentera leverages spectral imagery from drones and satellites, overlaying it with weather data, soil data and human observation to enable growers and their advisors to make more timely decisions with confidence and increase profitability.
With this technology extending to analytics products such as FieldAgent Tassel Count, growers, consultants and retailers can understand field-level crop potential and profitability, offering them the ability to make important in-season decisions such as when to invest to increase yield potential or how to best market their crop.
Greg Thompson, solutions architect for Sentera, said there are a number of reasons to use the FieldAgent Tassel Count analytics.
“This year is a great use case for our technology because in many parts of the US, we had a good start to the growing season,” Thompson said. “However, some growers have experienced challenging conditions including high winds or lack of moisture resulting in crop loss. With the satellite imagery and advanced weather models available in FieldAgent, we can monitor those fields and pinpoint areas of potential stress in real-time. At that point we can fly our drone to get detailed analytics on the health of that field.”
The true value of FieldAgent is in the logistics of knowing when and where to be in a field, as well as why you might be there. This value only grows when you consider the capability of FieldAgent Notifications, a model-based extension of the platform built to help you optimize your scouting resources.
“If you’re managing multiple fields, one of your greatest unknowns is where and when you should deploy scouting resources. If you can receive a Notification saying that you’ve had a wind event, now you know that scouting resources probably need to go to that field,” said Thompson
“By adding layers of data such as drone surveys, satellite imagery, soil surveys and real-time weather data, now you can monitor the area around that Wind Notification to see if those crops are indicating stress even after that first scouting event. The name of the game is streamlining and improving the scouting experience and the outcomes it produces,” he added.
This logistics equation and the knowledge behind it provides benefits for more than just a grower or their agronomist advisor.
“Say you’re a retailer who covers a large geographical area and you get a report of a wind event by a field, receiving that Notification allows you to contact your potentially affected customers, see if they need assistance scouting and know precisely which fields justify further assessment. That personal touchpoint helps your customers look at you as an advisor and not just another salesperson,” he added. “Knowing the where, why and when makes the platform precise, efficient and enormously valuable for crop growers, consultants and retailers alike.”
For more information or to see how FieldAgent can work for you, visit www.sentera.com.
Sponsored by Sentera