Former CropLife CEO to Chair Farm Journal’s Trust in Food Board

Jay Vroom ( DCLRS )

Jay Vroom, who retired last year as CEO of CropLife America, has been tapped to chair Farm Journal’s Trust in Food initiative advisory board where he’ll guide the launch of the largest public-private conservation partnership in American Agriculture.

Vroom is a long-trusted voice in agribusiness, having served 19 years at the helm of CropLife America, the trade association for companies that produce, sell and distribute crop protection and biotechnology products used by farmers, ranchers and landowners.

“Jay Vroom is one of the most impactful leaders in U.S. agriculture and has an incredible track record of working with government and stakeholders across the private sector to impact issues critical to our industry,” said Andy Weber, CEO of Farm Journal in a press release announcing the appointment. “Jay is truly a committed difference-maker, and we are thrilled he is taking the mantle as chairman to lead what will be a world-class body of advisers to drive this initiative. America’s Conservation Ag Movement will be Farm Journal’s biggest advocacy effort in our long history of helping farmers succeed, and in helping them feed the world while maintaining their freedom to farm.”

The Trust in Food platform is designed to leverage Farm Journal’s broad array of communications platforms to drive adoption of conservation practices. It is a collaboration of non-governmental orgs, trade associations, government agencies and business to pursue sustainable and profitable conservation.

“The unprecedented commitment Farm Journal has made to the industry I love--through Farm Journal Foundation, The Legacy Project, Trust In Food and now America’s Conservation Ag Movement--provides me with great inspiration to fuel the next stage of my career and to give back to our amazing U.S. farm sector,” Vroom said“I look forward to bringing together a diverse team of exceptional leaders to create the Trust In Food board of advisers.”

Vroom maintains leadership roles in a variety of agriculture orgs. He serves as chairman of the FFA Foundation’s Individual Giving Council and sits on the boards of the Soil Health Institute and National Wheat Foundation. He also has served in leadership positions on the U.S. Production Ag CEO Council, the Coalition to Advance Precision Agriculture, the Agricultural Retailers Association and Asmark Institute. An agriculture honors graduate from the University of Illinois, Vroom still owns the crop farming operation he grew up on in north-central Illinois.