Farm Journal today announced the launch of a major new “COVID-conscious” farm show experience called Farm Journal Field Days, set for Aug. 25-27, 2020, on farms in eastern Iowa and northwest Ohio.
The interactive Farm Journal Field Days includes a three-day Virtual Pavilion that runs concurrent with full-day on-farm demonstrations and programming. The on-farm sessions will be hosted Aug. 25 at Blue Diamond Farming Company in Jesup, Iowa, and Aug. 27 at Newcomer Farms in Bryan, Ohio.
Up to one hundred Top Producers will be voluntarily selected to participate in person on each farm with beyond-recommended social distancing rules, but in a highly personal, interactive experience.
The first annual Farm Journal Field Days will encompass equipment, crops, livestock and technology with a focus on bringing buyers and sellers together in different and unique ways. The format will include one-on-one and group settings to observe innovations in practice, as well as interactive educational and sales methods.
The on-farm programs and Virtual Pavilion will be promoted and shared with tens of thousands of farmers across Farm Journal’s massive digital and broadcast footprints centered around AgWeb.com, AgDay TV, U.S. Farm Report TV and AgriTalk Radio; plus websites and other online offerings including Drovers, Pork, Dairy Herd Management and The Packer. Programming will begin Aug. 24, the day before the Farm Journal Field Days, and continue online all year.
Farm Journal Field Days offers exhibitors multiple tiers of customizable selling experiences designed to provide maximum visibility and brand interaction, highly cost-effective lead generation and robust data collection—a formula that portends to be how farm shows thrive from this point going forward.