Cubbage: Agriculture Is Being Left In The Digital Dust

Change will come, and it will likely happen fast. ( freeimages.com )

The often-quoted line from the movie Talladega Nights: The Ballad of Ricky Bobby—“If you ain’t first, you’re last!”—is funny, but applied to the next bit of news, it’s not so funny.

Agriculture is the least digitized of all major industries, according to the McKinsey Global Institute’s Digitization Index. That’s right. Agriculture is dead last for living up to its digital potential. It’s never good when you realize you’re even being outflanked by slow-moving sectors such as government and education. In the digital horse race, our industry is being left in the dust. When you’re being beat by a bureaucracy, you know you’ve got serious problems.

Think of it this way. Agriculture today is a lot like Walmart, which derived its efficiency from its sheer size and scale. That’s how the company beat the competition back in the day.

However, digitization has given rise to companies such as Amazon that have put a traditional retail giant such as Walmart back on its heels. Digital disruption also can be seen as companies such as Uber take over the taxi business and Facebook stimulates the demise of the hometown newspaper. The fact is, right now agriculture does not currently have an Amazon. At least it doesn’t yet.

In the world of big data, self-driving tractors and combine yield monitor tech that was introduced more than a quarter century ago, one has to ask how modern agriculture is last in terms of digitization. Even with the amazing advancements in technology that mainstream agriculture has seen during the past two decades, the McKinsey report exposes just how far agriculture is behind compared with other industries.

Although the most advanced sectors, companies and individuals may be pushing the boundaries of technology use, the total U.S. economy is realizing only 18% of its digital potential, according to the report. But that’s good compared with agriculture, which hasn’t even cracked double digits.

So which industries are on top in terms of digitization, and just what are the metrics used to develop such rankings? At the top is the information and communications technology sector, which includes the businesses supplying the devices, software and services that are fueling this whole digital explosion. But at only 5% of U.S. gross domestic product, it is only a sliver of a much broader phenomenon. Media and finance were also near the top, and they were followed by asset-intensive industries such as oil and gas and utilities.

More than 27 different indicators were used in the McKinsey index to capture the many ways that industries and companies are digitizing. Those indicators were divided into three main buckets: digital assets, digital usage and digital workers. In a simplified example, businesses that spend heavily on computers and, more specifically, robots received high scores in this particular study. Also very important was the number of workers that had received training for and could execute certain digital-related tasks on a regular basis.

This disturbing digital state of affairs within agriculture should not be a profound revelation to anyone in agriculture who really looks closely in the mirror. We like to pat ourselves on the back when university and media studies show mass adoption of precision technologies such as yield monitors and grid soil sampling.

But the reality is adoption and utilization are two totally different metrics. If a farmer has auto-steering on his or her combine but does nothing with the yield data, then in reality you’re not going to score many digital points for just being along for the ride.

There are many fingers to point to the root causes of just how agriculture ended up in the rearview mirror. First, one could point out that it’s a generational thing. Agriculture as a whole is manned by one of the oldest workforces of almost any industry, and by nature, change doesn’t come easily or willingly. The other obvious reflection is that agriculture, especially at the production level, is extremely fragmented, and in a digital world, that makes things even harder to connect.

But if there is any silver lining here, then being last means there is only one way to go, and that’s up. In a follow-up report, the same group ranked agriculture near the top of industries that would benefit from digitization and automation moving forward.

Agriculture is ripe for the picking in terms of benefiting from its digital potential. And it is for this very reason that you continue to see so much venture capital money flow into an industry mired in an economic downturn. Change will come, and it will likely happen fast.

This leaves two questions. Who will be the agent to drive this change, and who is agriculture’s Amazon?

Comments

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
Submitted by C Petersen on Sat, 03/31/2018 - 08:57

This institute has no idea what they are talking about. Agriculture has been on the leading edge. We only adopt technology that makes us money. The yield data is being analyzed to see how it can be used profitability. Just because certain technology is available doesn’t mean you adopt it. Auto steering makes you money so it was adopted right away. Variable planting has yet to really work because our soil types are not well defined. We don’t use it if you can’t get a return on your money. If you bring us ideas that are profitable we will adopt them faster than you can think of them.

Submitted by obataborsi on Sun, 04/15/2018 - 20:10

Good post Jual Obat Aborsi. I learn something new Obat aborsi and challenging on Obat Penggugur Kandungan blogs I stumbleupon every day of Aborsi. It will always be exciting to read content from other writers and use a Distributor cytotec and Jual obat aborsi cytotec little something from their Klinik aborsi You’ve written nice Jual obat aborsi asli post , I am gonna bookmark this Menghindari penipuan penjual obat aborsi page , thanks for info. I actually appreciate your own pil peluntur janin position and I will be sure to come back here. Jual aborsi his is a really good post. Must admit that you are among the best bloggers I have read of harga cytotec Thanks for posting this informative article of obat aborsi murah . You may havce a lot of obat aborsi, as well aborsi. Thank you for providing Jual obat aborsi information from your Obat Aborsi di Apotik. On of the good Obat penggugur di apotik website in search results obat telat bulan. Well, Thanks a lot of cytotec for such a wonderful post of Penggugur Kandungan, the stuff posted were really obat aborsi 2 bulan interesting and useful. Obat aborsi 3 bulan.

JUAL CYTOTEC DI ACEH   - JUAL CYTOTEC OBAT ABORSI DI ACEH

JUAL CYTOTEC DI BALI     -  PENJUAL OBAT ABORSI DI MAKASSAR

JUAL CYTOTEC DI BANTEN  -  JUAL CYTOTEC OBAT ABORSI DI BANTEN  -

JUAL CYTOTEC DI BENGKULU   -  OBAT ABORSI BENGKULU PENGGUGUR KANDUNGAN

JUAL CYTOTEC DI JAKARTA   -    JUAL CYTOTEC OBAT ABORSI DI MEDAN

JUAL CYTOTEC DI JAMBI        -     OBAT ABORSI DI JAMBI PELUNTUR KANDUNGAN

JUAL CYTOTEC DI JAWA BARAT   -  OBAT ABORSI JAWA BARAT PIL CYTOTEC

JUAL CYTOTEC DI JAWA TENGAH  -  JUAL OBAT ABORSI JAWA TENGAH

JUAL CYTOTEC DI JAWA TIMUR      -     JUAL CYTOTEC OBAT ABORSI JAWA TIMUR

JUAL CYTOTEC DI KALIMANTAN TENGAH   -  OBAT ABORSI KALIMANTAN TENGAH

JUAL CYTOTEC DI KEPULAUAN RIAU   -    Jual Penggugur Kandungan Obat Aborsi kepulauan riau

JUAL CYTOTEC DI LAMPUNG      -   KLINIK JUAL OBAT ABORSI DI LAMPUNG

JUAL CYTOTEC DI MALUKU UTARA      -    JUAL OBAT ABORSI MALUKU UTARA

JUAL CYTOTEC DI NUSA TENGGARA BARAT     -    Jual Obat Aborsi Nusa Tenggara Barat

JUAL CYTOTEC DI PAPUA    -    JUAL OBAT ABORSI DI BOGOR

JUAL CYTOTEC DI RIAU        -    OBAT ABORSI RIAU JUAL PENGGUGUR KANDUNGAN

JUAL CYTOTEC DI SULAWESI BARAT   -    OBAT ABORSI SULAWESI BARAT

JUAL CYTOTEC DI SULAWESI SELATAN   -  JUAL OBAT ABORSI SULAWESI SELATAN

JUAL CYTOTEC DI SULAWESI TENGGARA     -    Jual Obat Aborsi Sulawesi Tenggara

JUAL CYTOTEC DI SUMATERA UTARA    -  JUAL CYTOTEC OBAT ABORSI SUMATERA UTARA

OBAT ABORSI DI PAPUA     -   OBAT ABORSI DI BALI  -  OBAT ABORSI DI JAKARTA

APOTIK JUAL OBAT ABORSI DI JAWA TENGAN  --  JUAL OBAT ABORSI DI JAWA TENGAH

cara menggugurkan kandungan  --  cara menggugurkan kandungan atau aborsi dengan pil

Cara Pesan Obat Aborsi  --  Cara Pesan Obat Aborsi Cytotec

JUAL OBAT ABORSI ACEH  --  OBAT ABORSI DI ACEH

JUAL OBAT ABORSI BALI  --  Jual Obat Aborsi Bali

JUAL OBAT ABORSI BANGKA BELITUNG  --  JUAL OBAT ABORSI BANGKA BELITUNG

JUAL OBAT ABORSI DI BENGKULU  --  Tempat Apotik Jual Obat Aborsi Bengkulu

JUAL OBAT ABORSI DI GORONTALO  --  JUAL OBAT ABORSI GORONTALO

JUAL OBAT ABORSI DI LAMPUNG  --  Penjual Obat Aborsi di Lampung

JUAL OBAT ABORSI DI YOGYAKARTA  --  OBAT ABORSI YOGYAKARTA

JUAL OBAT ABORSI JAKARTA  --  PENJUAL OBAT ABORSI DI JAKARTA

JUAL OBAT ABORSI JAMBI  --  Penjual Obat Aborsi di Jambi

JUAL OBAT ABORSI KALIMANTAN BARAT  --  Obat aborsi di kalimantan barat

JUAL OBAT ABORSI SULAWESI BARAT  --  obat aborsi sulawesi barat sulbar

JUAL OBAT ABORSI SULAWESI SELATAN  --  Obat aborsi sulawesi selatan

JUAL OBAT ABORSI SULAWESI TENGGARA  --  Obat aborsi sulawesi tenggara

JUAL OBAT ABORSI SULAWESI UTARA  --  Obat aborsi di Sulawesi Utara

JUAL OBAT ABORSI SUMATERA BARAT  --  OBAT ABORSI DI SUMATERA BARAT

JUAL OBAT ABORSI SUMATERA SELATAN  --  OBAT ABORSI DI SUMATERA SELATAN

JUAL OBAT ABORSI SUMATERA UTARA  --  OBAT ABORSI SUMATERA UTARA

OBAT ABORSI DI KALBAR  --  Obat aborsi di kalimantan barat Kalbar

Cara Menggugurkan Kandungan  --- Cara menggugurkan kandungan

Cytotec Asli  ---  Ciri Cytotec Asli  ---  Ciri Cytotec Palsu

OBAT ABORSI ACEH  ---  Obat aborsi di aceh

OBAT ABORSI BALI  ---  obat aborsi di bali

OBAT ABORSI BANDUNG  ---  OBAT ABORSI DI BANDUNG

OBAT ABORSI BANTEN  ---  OBAT ABORSI DI BANTEN

OBAT ABORSI BENGKULU  ---  Obat aborsi di Bengkulu

OBAT ABORSI DI BANGKA BELITUNG  ---  Obat Aborsi Bangka Belitung

OBAT ABORSI DI JAKARTA   ---  PENJUAL OBAT ABORSI DI JAKARTA -- obat aborsi di Jakarta Utara

OBAT ABORSI DI JAWA BARAT   ---  Obat Aborsi Jawa Baratobat aborsi bekasi

OBAT ABORSI DI JAWA TENGAH   ---  Obat Aborsi Jawa tengah

OBAT ABORSI DI JAWA TIMUR  ---  Jual Aborsi Jawa Timur

OBAT ABORSI DI KALIMANTAN SELATAN  ---  OBAT ABORSI BANJARMASIN

OBAT ABORSI DI KALIMANTAN TIMUR  ---  Obat aborsi kalimantan timur  --  obat aborsi di samarinda

OBAT ABORSI DI LAMPUNG  ---  Obat Aborsi Lampung

OBAT ABORSI DI MALANG  ---  Jual Obat Aborsi Malang

OBAT ABORSI DI MALUKU UTARA  ---  Obat Aborsi Maluku Utara

OBAT ABORSI DI PAPUA  ---  Obat Aborsi Papua

OBAT ABORSI DI PAPUA BARAT   ---  Jual Obat aborsi di Papua Barat

OBAT ABORSI DI PEKANBARU  ---  obat aborsi di Pekanbaru

OBAT ABORSI DI SULAWESI SELATAN  ---  Jual Obat Aborsi sulawesi selatan

OBAT ABORSI DI SULAWESI TENGGARA  --- Jual Obat Aborsi Sulawesi Tenggara 

OBAT ABORSI DI SULAWESI UTARA  ---  OBAT ABORSI MANADO

OBAT ABORSI DI SURABAYA  ---  Jual Obat aborsi di Surabaya

OBAT ABORSI GORONTALO  ---  Jual Obat Aborsi di Gorontalo

OBAT ABORSI JAMBI  ---  obat aborsi di Jambi

OBAT ABORSI MAKASSAR  ---  obat aborsi di makassar

OBAT ABORSI MEDAN  ---  Obat aborsi di medan

OBAT ABORSI RIAU  ---  Obat aborsi di riau  -- obat aborsi Batam

OBAT ABORSI SUMATERA BARAT  ---  Obat Aborsi di sumatera barat

OBAT ABORSI SUMATERA UTARA  ---  obat aborsi sumatera utara

OBAT ABORSI YOGYAKARTA  ---  OBAT ABORSI DI YOGYAKARTA

Obat Cytotec  ---  Jual obat aborsi

Penjual Cytotec di balikpapan  ---  Obat aborsi Balikpapan

Penjual Cytotec di denpasar  ---  Obat aborsi Denpasar

Penjual Cytotec di palembang  ---  obat aborsi di palembang

Penjual Cytotec di Semarang  ---  obat aborsi di semarang

Penjual Cytotec di Tangerang  ---  obat aborsi di tangerang

TOKO OBAT ABORSI SINGAPURA  ---  obat aborsi di Singapura