Miami-based Crystal Valley Foods has hired Katiana Valdes as its marketing director.
Valdes will handle the company's branding, public relations, marketing and social media programs, according to a news release. Valdes previously worked in marketing and new business development for Coral Gables, Fla.-based Del Monte Fresh.
"We are very pleased to have Katiana join our team," Jay Rodriguez, president of Crystal Valley Foods, said in the release. "She is an accomplished produce marketer who understands our business model and has had great success in introducing and enhancing the value of top quality produce."
Crystal Valley Foods imports and distributes asparagus, French beans, baby vegetables and other specialty fresh produce items.