Crop Stress Management Technology Wins Innovation Award

Want to have constant information on how stressed your crops are? Hortau, a real-time irrigation management system, provides growers information on how crops are doing before stress factors like drought can negatively impact the crop. It uses soil tension to measure stress factors which allows growers to reduce water and energy consumption.

The product recently won the 2017 North American Smart Irrigation Product Innovation Award presented by Frost and Sullivan, a company that works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

“It’s always nice to be recognized for your hard work, and the Frost & Sullivan Best Practices Award is an honor that is appreciated by our entire team,” said Hortau CEO and Co-Founder Jocelyn Boudreau said. “We’ve put a lot of time and passion into our platform, whether its with the development of our robust hardware, our user-friendly software, or the best-in-class service we support our growers with. Without all of the above, and the people behind it all, innovation isn’t possible.”

The Frost & Sullivan Best Practices awards recognize companies for demonstrating outstanding achievement and superior performance in areas such as technological innovation and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry. 

“Frost & Sullivan found that one of Hortau’s most striking competitive differentiators is its proactive sensor-based agronomic services,” noted Frost & Sullivan Analyst Sharath Thirumalai. “Most competitors’ systems react to weather parameters and the measurement of water volume in the soil, regardless of the crops’ actual needs.  Hortau is unique in that it can determine the precise amount of water available to crops by measuring soil tension.  Crop stress information is updated every minute to give farmers comprehensive information about the amount of water the crop actually takes in for efficient growth.”