Building consumers’ trust in food begins with empowering farmers, and that’s where America’s Conservation Ag Movement comes in. As one of the largest and most sustainability focused, public-private partnerships in history, the program seeks solutions that are profitable to farmers and fresh ideas for changes they can make to open up new business opportunities.
The movement is led by Farm Journal's Trust In Food and includes the Farm Journal Foundation and a number of foundational partners.
The program involves a new coalition of leaders from across agriculture, working to develop more conservation news coverage and resources to help farmers. The program includes national TV and radio programming, magazine articles, along with digital and social media outreach.
America’s Conservation Ag Movement will also feature educational webinars, on-the-ground, peer-to-peer learning, training courses and research projects exploring economics of conservation ag practices on working lands.
Farmers can expect to see a variety of America's Conservation Ag Movement materials and features this fall and winter, including:
- Agriculture Through the Voice of the Farmer: A garden, installed in July, on the National Mall in Washington, D.C., features 12 stations spotlighting the diversity of production agriculture, resource stewardship and technology.
- The Farm Journal Foundation’s university platform: This is a mobile tour on production agriculture that will visit college campuses on the East Coast.
- Conservation-themed issue of Farm Journal magazine: One of our largest-circulation issues, it will reach more than 600,000 farmers, ranchers and ag influencers, starting in late December.
- Farmer-leaders featured on "AgDay" TV: Interviews with five conservation-minded farmers will air Nov. 19 and 26; Dec. 3, 10 and 17.
The America’s Conservation Ag Movement program will expand in 2020 to include:
- The third-annual Trust In Food Symposium, Jan. 29-30, 2020, in Chicago: The theme, “Bridges Over Barriers,” highlights collaboration to advance conservation adoption and measurement. The event will be co-located with Farm Journal’s Top Producer Summit. Register today at TrustInFood.com/Symposium.
- The introduction of five priority regions in the U.S. where America's Conservation Ag Movement will help farmers advance their existing conservation ag efforts and investments. More information is available at TrustInFood.com.