Be Prepared! ARA Adds Crisis Management Training Program

Following on the heels of the successful Crisis Communications Training Program, the Agricultural Retailers Association (ARA) and FMC have developed the Crisis Management Training Program.

Both programs have upcoming training in 2017.

The new program, created based on feedback from the media training seminars, is focused on preparing, responding with and sustaining a crisis plan. The day-and-half program will include classroom training, interaction scenarios and a template crisis plan. 

The inaugural seminar, sponsored by FMC, will take place Feb. 27-March 1 at the Tropicana Hotel in Las Vegas. Class size is limited to 16. Registration for ARA members is $550; non-members are $850. Registration is open at

The two-day program emphasizes role playing and peer critiques to help manage crisis situations and communicate your crisis plan. The seminar is designed to communicate and execute a crisis plan within a retail facility.

Returning in 2017 is training for crisis communications. Is your agricultural retail business prepared to address the media in the event of a crisis situation? How would you respond if the press came to your facility as the result of an accident, protest or other event?

Knowing how to react in these crisis situations is critical and could have a major impact on the success and reputation of your business. This two-day workshop, sponsored by CHS and FMC, features hands-on learning through case studies, video review and peer critiques. Veteran ag communications experts will walk you through how to craft a strategy to deal with the mainstream media in a crisis situation.

Stay tuned. Dates and location have not yet been determined. More information will be available at


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