AgPro Podcast: Using Weather To Add Value

Ag Pro Podcast With Ashley Davenport: Jeff Griffith | Marketing Director | Co-Alliance, LLP.
AgPro Radio ( Farm Journal )

On the AgPro Podcast, voices from the industry asked: How is your team adding value to the products and services you provide farmer customers?


Jeff Griffeth

Avon, Ind.

Marketing Director, Co-Alliance, LLP.


A: We built a data portal for our customers and our sales people to be able to see their accounts, statements, invoices, payments, and field level detail. We try to lead with technology anywhere we can, so we’re always looking for new and better ways to help our farmers manage their data and their input costs. We are very transparent in everything we’re doing with customers. We’ve got a WeatherView module in our data portal that evaluates crop progress based on historical weather, growing degree units, and future forecasts. We also built a network of weather stations every five miles across the entire trade territory.