AgPro Podcast: Importance of Personally Demonstrating Technology

The AgPro podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future. ( AgPro )

On the AgPro Podcast with Ashley Davenportvoices from the industry asked, “What is your perspective on connecting agronomic decisions with technology using precision ag?”




Cassie Misch
Wheatfield, Ind.

Representative, Encirca Services

A: As an industry we often want to show a grower our cool news tools and apps, and then we hope that they’ll spend hours on the web entering data into our platforms and using all the features we’ve developed for them. But I have come to learn and believe that growers find the most value when I use those tools for them as their service provider. Also, spending time on creating really good management zones is one of the most important things you can do before providing a precision service. Zones, the yield targets, and soil attributes associated with them drives a lot of our management decisions.


The AgPro Radio Podcast features insights and perspectives vital to AgPro readers and is hosted by Ashley Davenport. Episodes are available on the new AgriTalk Radio app every Wednesday and wherever you find podcasts. Have an idea for the podcast? Tweet her at @AshD926 or send an email to [email protected].