In the AgPro Podcast, voices from the industry asked, what are the biggest lessons and biggest payback you’ve seen in helping farmers adopt technology?
Precision Ag Specialist, Federation Co-op
A: Most of these tools, they aren’t really going to do anything on their own. And none of these tools are going to provide a solution to everything—they’re going to give you information. If you don’t use that information for anything, then the information doesn’t have any value to it. As you start presenting [farmers] with more evidence of use, cases where things have actually worked, once the data seems like it’s factual, they’ll be willing to sample it again. We’re focusing on thermal [technology] at the moment because it allows for more minute detection as well as early detection.
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