John Raines, chief commercial officer at The Climate Corporation, says there’s no going back from how this spring has changed how farmers use technology.
On AgriTalk on Thursday, he shared how the timing of field work this spring coinciding with COVID-19’s spread has led to more farmers using more technology.
Specific to Climate Corporation and FieldView, he notes there are three attributes how their team supports the product that helped them do business easier despite the challenges COVID-19 has brought.
Those are: live chat built into the app, the ability to text customers, and video tutorials.
“Just this last week we had several thousand planters running FieldView and running full-time planting corn, soybeans, cotton and peanuts,” Raines says. “And so we were getting several hundreds of calls into our system a day. Over 85% of those we could handle via live chat, texting with the customer, or sending them a quick tutorial video.”
He said that for customers who did need to stay on the phone for assistance, their hold time was only a few minutes.
Raines also notes how technology can further collaboration with on-farm team members as well as trusted advisors. He says there’s been a “tremendous spike in usage” of Remote View, which is a tool within FieldView that shows real-time use of planters or sprayers remotely. The Climate team has also seen more farmers use satellite imagery and other remote imagery tools. And farmers can drop pins in fields to share with retailers or agronomists.
“There’s going to be a lot more “new normal” than going backwards,” Raines says of this type of technology usage. “Farmers now see that they can see a lot more agronomically and use it.”
Raines is positive that farmers, dealers and companies are learning from the challenges of this season.
“We shut our offices the second week of March. And I do believe that good can come from these times,” he says. “There is no one who can show perseverance and resilience like the farmer.”
Hear more from Raines in this AgriTalk Segment: