Gowan Company, LLC has launched Vida Herbicide under a marketing agreement with Nichino America, Inc. Vida contains the active ingredient pyraflufen-ethyl.
Effective immediately Gowan Company will market Vida Herbicide in the Pacific Northwest, Northern Plains, Midwest and Northeastern United States.

Vida Herbicide is a highly effective broadleaf herbicide currently registered for use in burndown, post-emerge corn, soybeans, wheat and potato desiccation segments.

There is minimal soil residual with Vida Herbicide allowing for favorable plant back intervals when used as a burndown treatment prior to planting. This marketing agreement will further strengthen the presence of Gowan Company in the cereals, vegetable and row crop markets while laying the foundation for future product development.