Growth Points: Big data is about to get even bigger
If you are an ag retailer considering the blessings and risks of data value held by bigger companies, you should remember the trump card you hold. In the midst of all this talk about the cloud, big data and its power, agriculture is still local and precision agriculture is “hyperlocal.” It must come through the door of a relationship. Although more information from fields near and far can be helpful in shaping decisions on crop inputs and practices, it’s still all about your farmer-customer and his/her individual fields, zones, crops and goals. Season on season, it’s about the size of the crop, profit earned, care of the land and how a grower’s goals were met. In that competition, your data, local knowledge and outstanding service can help make the most of the right data every time.
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