Get more done in 12 weeks than most do in 12 months
Forget about a year, let’s redefine a year: A year is no longer 12 months, it is now only 12 weeks. That’s right, a year is now a 12 week period. There are no longer four periods in a year; that’s old thinking. Now, there is just a 12 Week Year, followed by the next 12 Week Year, ad infinitum. Each 12 week period stands on its own – it is your year.
The 12 Week Year creates a new end game date – the point at which you assess your success (or lack thereof). It narrows your focus to the week and more to the point, the day, which is where execution occurs. The 12 Week Year brings that reality front and center. When you set your goals in the context of a 12 week year you no longer have the luxury of putting off the critical activities, thinking to yourself that there is “plenty of time” left in the year. Once 12 weeks becomes your year then each week matters; each day matters; each moment matters.
The result is profound. Most people experience about a 30% in their first 12 weeks when operating on the 12 Week Year platform. Here are three steps to help you achieve more in the next 12 weeks than most will in 12 months:
- Set a 12 Week Goal – Start by establishing a 12 week goal. Annual goals are helpful but they lack immediacy and urgency. 12 week goals create focus and urgency. Get focused on what you want to make happen over the next 12 weeks. The goal should be an outcome – income, sales production, dollars saved, pounds lost, and represent significant progress towards your longer-term vision. Limit your goals to a maximum of three, and make certain each goal is specific and measurable.
- Build a 12 Week Plan – 12 Week Planning is so much more effective than traditional planning because it is more predictable and focused. The key here is less is more. A 12 week plan embraces the notion of “lets be great at a few things versus mediocre at many.” For each goal, you will need to identify tactics. Tactics are the daily and weekly actions that drive the accomplishment of the goal. If the goal is the “where,” then the tactics are the “how.” Here again less is more. Keep it focused on the critical few. Identify the four or five actions that you need to take daily and weekly to accomplish your goal, those are your tactics.
- Apply the Weekly Routine – Having a goal and a plan is helpful, but it’s not enough. The key to your success is executing your plan. To ensure you execute at a high level, adopt the Weekly Routine. If you do the following three things on a weekly basis you can’t help but get better!
The Weekly Routine:
Plan Your Week – Take a few minutes at the beginning of each week to plan your week. Use your 12 Week Plan to ID the tactics that are due this particular week. The Weekly Plan is not a glorified to-do list; rather, it reflects the critical strategic activity that needs to take place this week in order to achieve your 12 Week Goals.
Score Your Week – At the end of each week you will want to score your execution. In the end you have greater control over your actions than you do your outcomes. The most effective lead indicator you have is a measure of your execution. You are scoring your execution, not your results. Calculate a weekly execution score by dividing the number of tactics completed by the number due.
Meet With a Peer Group – Did you know that you are 7 times more likely to be successful if you meet regularly with a group of your peers? Find two to three other people who are committed and willing to meet for 15-20 minutes each week. In your meeting, report on how you’re doing against your goals and how well you’re executing. Encourage and challenge one another.
That’s it: Three simple steps! Plan your week, score your week, meet with a group of peers; how easy is that? Do them, and you will improve - guaranteed. Here’s the catch; the steps are easy to do, and even easier not to do. So make a commitment to engage with them for the next 12 weeks, and watch what happens.
Brian Moran, president and founder of Strategic Breakthroughs, has amassed more than 30 years of expertise as an executive, coach and consultant. His new book, “The 12 Week Year” is a powerful guide to creating results through focus, commitment and accountability! To learn more about Brian Moran, visit www.BrianPMoran.com.
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