Get more done in 12 weeks than most do in 12 months
In an effort to improve, most companies and individuals will search for new ideas and strategies. They will seek out new marketing techniques, sales ideas, cost-cutting measures and customer service enhancements, hoping that these new approaches will deliver better results.
The number one factor holding individuals, and entire companies back from achieving what they are truly capable of is not a lack of knowledge, intellect or information. It’s not some new strategy or idea. It’s not additional training. It’s not a larger network of “connected” people. It’s not hard work, natural talent or luck. Of course all these things help, they all play a factor, but they are not the things that make the difference.
You’ve no doubt heard the saying that knowledge is power. Knowledge is only powerful if you use it, if you act on it. It benefits no one unless the person acquiring the knowledge does something with it. And great ideas; well, great ideas are worthless unless they are implemented. The marketplace only rewards those ideas that get implemented. You can be smart, you can have access to lots of information and great ideas, you can be well-connected, work hard and have lots of natural talent, but in the end, you have to execute.
Execution is the single greatest market-differentiator. Great companies and successful individuals execute better than their competition.
The barrier standing between you and the life you are capable of living is a lack of consistent execution. Effective execution will set you free. It is THE path to accomplish the things you desire.
The 12 Week Year
One of the things that gets in the way of individuals and organization effectively executing and achieving their best is the annual planning process. As strange as this is going to sound, annual goals and plans are often a barrier to high performance. This doesn’t mean annual goals and plans don’t have a positive impact, they do. There is no question you will do better with annual goals and plans, than without any goals or plans. However, this annual process inherently limits performance.
The trap is referred to as “annualized thinking.” At the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen. In January, December looks a long way off. We mistakenly believe that there is plenty of time in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!
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