Four ways big farming can lead to good farming
4. Change Our Point of View
As we look toward the future, we also need to consider the ways we might change our point of view on how we farm. In particular, it’s important that we collectively look forward, rather than backward. The organic-versus-industrial farming issue should be more about the choices a consumer makes, rather than one being deemed better or worse. Our goal should be to approach farming in a way that increases productivity while fostering sustainability, reducing hunger, and boosting nutrition for the world’s population.
Farming is an industry — and just like most industries, it works better on a mass scale. But it can still be managed sustainably. By continuing to innovate farming methods while also focusing on transparent education, we can collectively cultivate the concept of “good farming.”
For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Whether digging for key customer/consumer insights or preparing the next national retail promotion, it’s all about the ability to “hear and see” what others may not and asking the hard questions that get us to the possibilities. Austin is the SVP of Growth & Innovation and leads product and brand innovation sessions for Marlin Network.