Customer satisfaction requires more than satisfactory service
No, the customer is NOT always right; but the customer does always have the right to make the final buying decision. Therefore, the way a prospective buyer is treated really does matter- with respect to their initial buy, their future purchase considerations and for the story they tell of their experience.
Diane Ciotta is the founder of The Keynote Effect, where she presents a passionate message of accountability and encourages activities to conquer complacency. As a professional speaker with more than 20 years of sales training experience, she is also co-author of the book, “Pushing to the Front,” with Brian Tracy. For more information, please visit www.thekeynoteeffect.com, e-mail firstname.lastname@example.org or call 732-672-7942.