An e-mail invitation to complete a precision agriculture technology survey was sent to those identified in the AgProfessional database as ag retailer management, including agronomy department managers and assistant managers.

The following are the compiled results from 138 responders (125 from the U.S. and 13 from Canada) who answered all or a majority of the questions. Answers were gathered ending  January 24, 2013.

Question

Reply Percent

At what type of retailer facility are you employed/own

Independent

65.9

Co-op

9.1

National

19.7

Other

5.3

What are the total crop input sales for your location?

$0

2.6

$1 to $1 million

34.5

$1.1 million to $3 million

17.2

$3.1 million to $5 million

7.8

$5.1 million to $7 million

3.4

Over $7 million 

34.5

Of those doing custom application, what percentage of custom rigs are equipped with GPS controller systems?

0%

41%

1% to 10%

10%

11% to 20%

21%

21% to 50%

11%

51% to 75%

5%

Over 75%

12%

Of those doing custom application, are you set up with wireless data transfer directly from applicators to an office for recordkeeping and/or billing?

Yes

48%

No

52%

Of those doing custom-applied fertilizer, what percentage of your custom-applied fertilizer acres are currently applied utilizing variable rate mapping software?

0%

48%

1% to 10%

11%

11% to 20%

22%

21% to 50%

9%

51% to 75%

4%

Over 75%

6%

What percentage of fertilizer acres do you anticipate being applied utilizing variable rate mapping software in five years? (Results for all respondents doing custom application or not today.)

0%

18%

1-10%   

7%

11-20%     

4%

21-50%

9%

51-75%

7%

Over 75%

13%

Won’t be custom-applying

42%

Do you believe that growers will increase their own precision application capabilities for fertilizer and pesticides in the next five year?

Yes

83%

No

17.3%

In your service area, what percentage of acres will farmers be precision applying themselves at the end of five years?

1-10%   

17%

11-20%

12%

21-30%

19%

31-40%

12%

41-50%

12%

51-60%

10%

61%-70%

8%

Over 70%

10%

What percentage of your growers is providing digital data from their combines to either you as a retailer or to another third-party service provider?

0%

26%

1-20%

16%

21-40%

9%

41-55%

9%

56-70%

6%

Over 70%

6%

Don’t know

28%

Which of the following are true for your location or divisional office regarding precision analysis services for your growers?

Have a staff specialist to manage the data, do software mapping and develop precision recommendations.

34%

Use a third-party vendor/service provider to manage the data, do software mapping and develop recommendations.

20%

Make recommendations based on farmers providing data from other sources (i.e. seed companies).

31%

Other

15%

Do you see other sources of precision data analysis (i.e. seed company, third-party vendors) reducing your potential income or keeping you from providing data analysis in the future?

Yes

23%

No

77%

Are you working with farmers in providing variable rate planting recommendations?

Yes

49%

No

51%

What percentage of your trade-area farmers will use variable rate planting for 2013?

0%

23%

1-10%

20%

11-20%

9%

21-30%

12%

31-40%

11%

41-50%

11%

51-60%

5%

61-70%

5%

Over 70%

3%

What percentage of your trade-area farmers do you anticipate will be variable rate planting in five years?

0%

17%

1-10%   

12%

11-20%

13%

21-30%

14%

31-40%

6%

41-50%

13%

51-60%

6%

61-70%

11%

Over 70%

8%