Hiring: How to attract top players
The key factor is: does the applicant want to take an active role in the expansion of your business? Is he/she responding positively to your challenges? Many employers tend to be too nice and too promising during the hiring process. The truth is: scare your applicants by being clear and totally transparent about the current challenges or difficulties. Then, and only then, show them the future.
Top players will love it. Other applicants will naturally shy away, which is exactly what you want! If you don’t present challenges first, you will indeed attract the wrong prospects for the job. Job security should be the reward of creating and contributing to a bright future, not a God-given right that you, the employer, must assume for every challenge-shy employee. Challenge is THE keyword. A bright future is the reward!
So, in order to attract the best and avoid the rest, put all your attention on developing your competitiveness on the last 2 criteria. While the first two do not give you much room to successfully beat the competition, these 2 irrational, emotional criteria offer unlimited possibilities to show—and make the difference!
Patrick Valtin is the author of the “No-Fail Hiring” book and an international public speaker. His No-Fail Hiring System has been used by thousands of small businesses of all kinds of industries. To find out more about his speaking and training, visit http://www.patrickvaltin.com/, www.nofailhiring.com or call 877-831-2299.
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