Source: U.S. Wheat Associates news release

John Oades, U.S. Wheat Associates (USW) vice president, received a Lifetime Achievement Award from the Pacific Northwest Wheat Quality Council Meeting on Jan. 27, 2011, at the council's annual meeting in Seattle, Wash.

"John has been a long-time friend and a pillar of the wheat industry," Craig Morris, Ph.D., chairman of the Pacific Northwest Wheat Quality Council, said. "He has made an enormous contribution to U.S. growers and overseas users. I can think of no one more deserving than John."

Oades has worked for USW for 27 years, travelling throughout the world assisting USW's worldwide offices with market development and customer relations. He was instrumental in educating growers and industry in the benefits of managing and maintaining quality specifications in wheat shipments to add value for overseas customers. He was the driving force behind the Overseas Varietal Analysis (OVA) program, and his continued involvement has contributed significantly to the program's success. Oades is currently based in USW's West Coast office in Portland, Ore., serving as a liaison to the grain export trade and state wheat commissions.

Also at the council's annual meeting, USW West Coast Director Steve Wirsching presented the results of the 2009 OVA program for soft white wheat. The OVA program evaluates the quality of specific wheat varieties in cooperation with international millers and bakers. State wheat commissions then use this OVA quality information to develop recommended varieties lists for farmers, as well as to set quality targets for U.S. wheat breeders.

"It makes sense for farmers to grow what our overseas customers want to buy because nearly 50 percent of U.S. wheat is exported," Wirsching said. "With newer varieties continuing to produce higher quality wheat, we are working hard to keep raising the bar."

USW sent samples of the 2009 soft white wheat crop to 16 cooperators in 11 countries for testing. Samples of the 2009 soft white wheat crop were tested for best use in sponge cake, cookies, chiffon cake and steam bread.

The 2009 OVA results designated Cara, Cataldo and Bitteroot as the top soft white varieties. For more information on how other tested varieties performed, please contact your state wheat commission or USW.

The not-for-profit Pacific Northwest Wheat Quality Council includes wheat breeders, cereal chemists, farmers, marketers, inspectors, processors and other end-users for wheat. Through a committee of volunteer collaborators, the council evaluates advanced wheat breeding lines in order to determine long-term wheat breeding objectives.

USW is the industry's export market development organization working in more than 100 countries on behalf of America's wheat producers. The activities of USW are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA's Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.