John Deere and Granular have formed a product development and co-marketing agreement. This alliance will integrate Granular’s Farm Management Software (FMS) with the John Deere Operations Center.

Certain Granular FMS functionality will be offered free-of-charge to Operations Center users in the U.S., Canada, Australia and New Zealand. Farmers producers who choose to share their machine data with Granular have access to more tools to measure and improve their financial performance. This includes measuring their profitability at the field and sub-field levels.

The companies will also launch a program that rewards John Deere Dealers who work with Granular to serve common customers.