Last week at the annual Consumer Electronics Show (CES), the largest consumer electronics show in the world, the U.S. Farmers and Ranchers Alliance (USFRA) introduced a new communications concept called Smart Farm, aimed at bridging the gap between the acceptance of innovation that's a part of consumers' everyday lives with the science and technology happening on today's farms and ranches.
Today's Smart Farms use data and technology to help farmers and ranchers become more efficient, nimble, and more equipped to protect the planet's resources while producing food. While at CES, USFRA and its partners showcased a few examples of these innovations that, for example, result in better care for animals, fewer trips across the field and more precise application of water and crop inputs like fertilizer and pesticides.
In the coming year, USFRA will incorporate programs and activities, such as 360 videos, infographics, events, speaking opportunities and more, to demonstrate SMART Farming practices.