Syngenta combining hybrid corn brands
Syngenta also announced a new approach within its dealer channel that focuses on growing and strengthening its network of seed advisors. The company said it plans to give seed advisors more tools than ever to help farmers produce higher, more profitable yields, working in conjunction with the hybrid seed brands and Syngenta crop protection portfolio.
As trait, seed treatment and crop protection options have multiplied, no decision is more essential than choosing the right seed, Steen contends.
“On a local farm, a Syngenta seed advisor can help simplify decisions,” Steen explained. “For example, based on pressure from rootworm or other insects, he can recommend the right trait package but also understands when a seed treatment or soil insecticide may help boost crop performance.
“While most seed advisors don’t sell crop protection products, their broad agronomic expertise combined with local knowledge can really help a grower put the right pieces together in an integrated way,” he said.
Steen added, “We have the high-performance products and technology—genetics, traits, seed treatments and crop protection—to help farmers grow more corn and soybeans. Growing our network of Syngenta seed advisors and simplifying our branding in the dealer channel will help us deliver the right tools, service and expertise to growers.”
Additional information is available at www.SyngentaSeedAdvisor.com.