A new iPad application for Farm Market iD’s Grower Relationship Management (GRM) system was introduced today.

Farm Market iD specializes in agriculture databases “containing information on more than 3.9 million owners, operators and farmers which provides detailed, actionable information—including crops, acres, yield, farm income—and covers nearly all growers in the country.”

The iPad application was established so that sales teams can have access to information while they are on the road making sales calls and “expedite the sales process,” according to Chris Sidles, vice president national sales for Farm Market iD.

He claims the “on the go” accessing of information was hugely popular with field sales teams of beta testers.