Source: U.S. Farmers & Ranchers Alliance
Today's agriculture continues to be attacked by a number of different groups. Unfortunately, as the majority of the U.S. public has become further and further removed from the farm, they tend to believe the groups attacking agriculture, according to the U.S. Farmers & Ranchers Alliance (USFRA). This new alliance is comprised of most of the leading national farmer- and rancher-led agricultural organizations.
The alliance's vision is to enhance consumer trust in today's U.S. food production system, to maintain and enhance the freedom of U.S. farmers and ranchers to operate in a responsible manner, and to strengthen collaboration with the food production, processing and distribution systems.
USFRA will focus its initial efforts on the following measurable goals:
- Increase consumer, consumer influencer and thought leader trust and confidence in today's agriculture.
- Serve as a resource to food companies on the benefits of today's agricultural production.
- Work with leading health, environmental and dietary organizations to demonstrate the benefits of today's agricultural production.
- Increase the role of U.S. farmers and ranchers as the voice of animal and crop agriculture on local, state and national food issues.