Source: The Packer

As consumer demand for fresh-cut and value-added products steadily increased, apple marketers rushed to solve the "browning" problem.

Processors found the answer with coatings like NatureSeal, which inhibit browning for weeks, and the sliced apple market has been a success story at retail and foodservice for the past 10 years.

It appears U.S. apple grower-shippers are not enthusiastic about a genetically modified anti-browning variety a Canadian biotechnology firm is attempting to introduce.

Okanagan Specialty Fruits, Summerland, British Columbia, is seeking U.S. Department of Agriculture approval for domestic growing and marketing of Arctic, a variety the company said does not brown when the apple is sliced. 

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