Source: The Context Network

The Context Network acquired SeedMatrix, a Web-based application for seed companies offered through PLAN, Inc. The software simplifies hybrid and variety data management by allowing users to analyze a host of seed test plot data in a simple format. The application allows for customized analysis of variety and hybrid data on corn, soybeans, cotton, rice, wheat and sorghum.

Context Partner Mark Holland said,"SeedMatrix is an exceptional tool for seed companies and technology providers who require a comprehensive analysis of seed varieties where traits are placed. It is uniquely designed to create customized, head-to-head seed variety or hybrid comparisons, find the most consistently high-yielding varieties by geography and analyze those seed products for strengths and weaknesses within a specific geography. In addition, it enables managers to evaluate multiple points of data gathered from the public forum and compare that against internally generated data in a secure system."

Original news release