Source: Syngenta

Continuing its investment in agriculture, Syngenta is sponsoring a recall training course May 27-29 in Salinas, Calif., offered by the United Fresh Research & Education Foundation. This program is specifically designed for the produce industry to help companies prepare for and defend against the backlash a product recall can cause. Syngenta is sponsoring this course because it knows it is critical for companies to be prepared in the event of a recall.

The "Training for Recall, Communicating Under Fire" training program will be held May 27-29 in Salinas. The recall/crisis management course will be held May 27-28 and media training will take place May 28-29. Similar seminars, also sponsored by Syngenta, will be held in Florida in October.

This hands-on training program focuses on helping companies understand the fundamentals of a product recall, including the business' responsibilities, the role of the Food and Drug Administration, how to limit the organization's liability and manage customer expectations.

In addition, the seminar offers an in-depth look at how to build a customized communication plan in the event of a recall, and explains how to effectively communicate to the industry, customers, consumers and the media.

In addition to the course, a customized media training session is available. A separate registration is required for this event, which will prepare companies for an interview so they know what to expect in the real situation.

The registration fee for the two-day recall training program includes two continental breakfasts, two lunches and all program materials. The registration fee for the media training includes the customized media training and breakfast on day three of the program.

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