Source: University of California, Davis

As the wave of new media builds, the agricultural community is changing the way it communicates — taking advantage of tools such as Facebook, Twitter, wikis, podcasts, YouTube and others — to communicate with a variety of audiences.

To help agriculturists make better use of these new tools, a workshop titled "New Media: Making Marketing Personal," will be held from 8:30 a.m. to 6 p.m. Saturday, Nov. 20, in UC Davis' Wellman Hall. The workshop is sponsored by the California Agricultural Leadership Foundation, in conjunction with UC Davis' College of Agricultural and Environmental Sciences and Department of Animal Science.

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