Source: Pioneer Hi-Bred

Pioneer Hi-Bred, a DuPont company, has unveiled Optimum Brand Innovations, the brand name of a new family of traits, products and accompanying programs that enable growers to be more productive with choices to meet their individual needs.

"Through Optimum Brand Innovations, Pioneer will provide unique, value-added products and services to meet individual grower's needs and maximize crop potential," says Terry Gardner, director, North American product marketing for Pioneer. "Optimum brand traits and accompanying programs from Pioneer offer superior solutions for growers' input needs.

"Our goal of more than 80 years in the seed industry remains the same