A new study by the TABS Group, a consumer products marketing research and consulting firm in the US, has found that organic food sales are currently enduring low purchase levels as the global economical slowdown hits consumers.
In the study, TABS found that less than 40 percent of adults in the US had purchased anything from the major organic categories in the last six months, while non-organic products enjoyed household penetration levels well above 70 per cent, according to Food Navigator USA.
"The findings are consistent with trends we have been tracking in retailer sales data," said Kurt Jetta, president and founder of TABS. "Very few of these products have meaningful sales levels in traditional mass market retailer, even the ones that are very strong in the natural food and specialty channels."
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