Source: Nunhems news release

Nunhems is implementing a new distribution strategy for the U.S., Canada and Mexico to maximize value for the vegetable seed industry and throughout the produce supply chain. Currently, dealers and distributors make up the majority of Nunhems' customers. Under the new strategy, Nunhems plans to collaborate with selected strategic dealers and key customers directly.

Nunhems' global business philosophy is to provide a service beyond the seed. "It is about developing relationships and collaborative opportunities while delivering the best possible vegetable genetics," said Ko Remijnse, Nunhems' Managing Director of Marketing & Sales. "As a seed genetics company, we invest a high percentage of our turnover into research and development. Direct and open communication with our customers will allow us to specifically address their needs when developing new, value-added vegetable genetics."

Nunhems said it has shared this new approach with their strategic dealers and believes that they are an important part of the company's distribution strategy today and will continue to be in the future. Keithly-Williams Seeds and Champion Seeds, two of Nunhems' strategic dealers, responded favorably.

"We see Nunhems as a leader in adapting to the change in the industry," said Pat Cooley, general manager of Keithly-Williams Seeds "Congratulations on the out-of-the-box thinking and a very unique strategy. We applaud Nunhems' tenacity and courage."

The new strategy will be implemented in April. Nunhems customers will be contacted shortly by Nunhems and their partners for any further information.

"We are excited to be able to provide our customers a specialized, global approach, but with local expertise," said Ron Amarel, Nunhems' Country Head USA and Managing Director of Operations. "We are able to bring resources and value to our customers that they may not have otherwise. With strong customer relationships come successful partnerships."