New Holland Agriculture announced a flood assistance initiative to aid producers whose equipment has been damaged by the flooding in the Midwest. In conjunction with financial services provider CNH Capital, New Holland will work with affected producers, where possible, to revise existing payment plans, or to replace flood-damaged equipment and provide special financing.

Under this flood assistance program, flood-damaged equipment of any brand can be replaced with new New Holland equipment. New Holland is offering special financing to qualifying customers. Contact your New Holland dealer for details.

This offer is available to producers located in any flooded county declared a Federal disaster area in May/June 2008 and is offered on any New Holland equipment in dealer inventory. The program, which is effective immediately, is good through July 31. (For a list of eligible counties, click here.)

The flood assistance program is designed to help producers replace flood-damaged equipment quickly, even before an insurance check is issued. To be eligible, equipment being replaced must be like equipment, i.e. tractor to replace damaged tractor, combine to replace damaged combine. Either a copy of the insurance claim or a photo of the flood-damaged equipment must be provided.

Details are available from New Holland dealers, or by contacting New Holland North America toll free at 866-NEW-HLND (866-639-4563).