Source: Dow AgroSciences
Dow AgroSciences and Mycogen Seeds announced plans to continue to invest in and expand their U.S. branded seeds business. New corn trait innovations and the commercial launch of those new technologies over the coming years are driving this additional investment in the business.
"A key component of our strategy is the rapid growth of our corn business and the successful launch of new technologies, such as SmartStax this season, and Dow AgroSciences Herbicide Tolerant Trait technology in both corn and soybeans in the future," says Stephen Smith, U.S. sales leader, Mycogen Seeds. "To ramp up these and other new offerings, we are adding commercial staff to make smaller sales territories and also investing in our branding and marketing programs over the next year."
Original news release