Source: Mosaic Company


The Mosaic Company has overhauled its K-Mag Web site to help dealers and growers properly prepare their soil. The revamped Web site, www.kmag.com, provides soil fertility information for 16 of the most popular high-value U.S. crops, from alfalfa to wheat, meeting a growing demand for more customized information.


"The site goes well beyond promoting our K-Mag fertilizer grades," noted Randy Groff, marketing manager for Mosaic. "For instance, visitors can learn how to identify the tell-tale signs of yield-robbing nutrient deficiencies for specific crops, or they can access a host of environmental articles on implementing sound agricultural practices."


Mosaic staff spent considerable time in the field interviewing growers and retailers across the country about fertility practices, "an exercise that really shaped the information we feature on the retooled site," Groff added. "We're committed to our role as the industry's premier resource on proper soil fertility."


Other highlights include:



  • New K-Mag fertilizer DVD: From mine to field, this video takes viewers on an exciting journey of the making of this unique 3-in-1 fertilizer. It also details delivery to the top farms and dealerships across the nation that rely on K-Mag to boost yields and quality. The video can be viewed or ordered free online.

  • Crop-specific resources: This library of downloadable resources for 16 high-value crops includes Agri-Briefs, Deficiency Symptoms and Crop Nutrient Utilization sheets. General information on proper soil testing and nutrient management also is available.

  • Retailer Tools: A shopping cart feature allows dealers to order free K-Mag educational resources and promotional tools to share in-store or in the field.

Additionally, visitors may view or download news articles, Q&As, and complete descriptions and sell sheets for each grade of K-Mag: Premium, Granular and Standard.