More than 500 growers and retailers were at the Iowa Speedway in Newton, Iowa, on Sept. 3 to learn about innovations in agriculture.
With a theme like "Race to Innovation," attendees started the day off with an adrenaline rush - race car ride-a-longs on the Speedway.
After a lunch break, growers and retailers participated in informational sessions that reviewed the current agribusiness landscape, as well as specific innovations in the Bayer CropScience pipeline. This included a presentation by Mike Deall, Bayer CropScience vice president of marketing and portfolio management; and Jim DeLong, Bayer CropScience vice president of commercial operations, about the vision and future of Bayer CropScience.
"'Race to Innovation' is a fun theme, but we think growers and retailers saw today it's more than that-it's a promise to which Bayer CropScience is truly dedicated," Deall explains. "When you're in a race, you're in it to win it. But the effort you put in just to get to the starting line isn't a hasty process. The training requires dedication, determination and innovation, and that's exactly how Bayer CropScience approaches the solutions we offer growers and retailers. We have a lot of exciting, and of course innovative, products coming to market right now. Growers and retailers can expect us to introduce many more innovative products in the future."
In addition to the presentation by Deall and DeLong, product managers and technical development representatives provided news about how specific Bayer CropScience innovations will help growers and retailers manage early and late season corn and soybeans. Topics included seed traits and seed treatments, as well as new and upcoming products from Bayer CropScience:
- BalanceFlexx herbicide*
- Corvus herbicide*
- Ignite herbicide
- Laudis herbicide
- LibertyLink soybeans**
"Because we're dedicated to helping growers and retailers protect their investments, innovation continues to be a focus for Bayer CropScience," Tim Zurliene, Bayer CropScience strategic business entity lead for herbicides and herbicide tolerant traits, says. "Bringing new, innovative products to market provides unique solutions that help growers and retailers improve plant health, reduce risk and improve overall profitability."
The event closed with Rusty Wallace, former NASCAR driver, commenting on the importance of innovation to achieving success.
For more information on Bayer CropScience innovations for corn and soybean production, visit www.BayerCropScienceUS.com.