Source: PRNewswire

California's specialty crop industries have a significant impact on the state's economy yielding nearly $15.9 billion annually, or $43.5 million each day of the year, in "ripple effect" business activity as a result of collective industry spending, according to new research commissioned by the Buy California Marketing Agreement (BCMA), administrators of the "California Grown" program.

"The research clearly indicates that California's specialty crops touch every aspect of California life and positively impact the economic vitality of our state," said Maile Shanahan Geis, BCMA Executive Director. "Despite the challenges facing California agriculture — from intense global competition to the growing water crisis — the state's specialty crops prove that the industry continues to be a world leader in agriculture production, which is a title Californians should be proud to protect."

Original news release