Ray Brownfield, AFM, ARA, ALC, a broker with John Greene Land Company and president/farm manager of Land Pro, LLC, of Oswego, Ill., just completed a very successful year as president of the American Society of Farm Managers and Rural Appraisers (ASFMRA). President Brownfield's term was completed at the ASFMRA annual meeting in late February, which was held in San Diego.

With the massive changes in the entire agricultural industry, Brownfield directed the first strategic plan for the ASFMRA in many years. With pressure on the home mortgage industry as well as other lenders, he moved ASFMRA to double its efforts to provide the best in professional practice standards and education to those involved in management, consulting and valuation of rural property.

"It is our goal," Brownfield said, "to provide the best education and tools to help our members be the most ethical and the absolute leaders in the industry." Under Brownfield's leadership, ASFMRA completed the revisions of many of the valuation courses and set a new direction for farm management and consulting education. "All farm management and consulting courses are being rewritten and repackaged for electronic and classroom delivery to meet the needs of our members," Brownfield noted.

ASFMRA congratulates Ray Brownfield on his successful year as president of the Society. ASFMRA represents more than 2,100 agribusiness professionals across the U.S., Canada and Mexico, who provide farm or ranch management or rural appraisal services. Professional managers represent owners of more than 25 million acres of U.S. farmland and provide the direct management of these operations. Professional rural appraisers provide valuation estimates on more than 50 million acres of farm, ranch and natural resource lands each year.

Since 1929, the focus of the ASFMRA has been to create and maintain a professionally trained group of AFMs (Accredited Farm Managers), ARAs (Accredited Rural Appraisers), RPRAs (Real Property Review Appraisers) and AACs (Accredited Agricultural Consultants) who are qualified to provide expert guidance and assistance to owners and/or operators of agricultural lands and rural resource properties.