LoggerHead Tools has received an International Forum Design GmbH Universal Design Award for its Bionic Wrench product line, a new class of adjustable ergonomic wrenches, with a patented mechanically efficient mechanism, that distribute force equally around a nut or bolt. This is the only product manufactured in America to receive a 2008 IF Universal Design Award. Since its launch in May of 2005, LoggerHead has received a total of 12 other international new product design awards for the Bionic Wrench and its other inventive product lines. The Universal Design Award is the first competition to focus on the principles of universal design exclusively, striving beyond the traditional attributes of form and function normally associated with award winning product design. As stated by Prof. Walter Herbst of Northwesterns' Masters in Product Development Program in a recent article in Fast Company magazine "Good design is not good enough anymore."



The IF principles of universal design include; Equitable use-the product is accessible to the broadest possible customer spectrum, Flexible use-the product swiftly adapts to new demand criteria, Ease and intuitive use-the product stands out for its intuitive operation and ease of use, Error tolerance and Safety-the product exhibits reliability, confidence on the part of the user and safety in every respect, Economic feasibility-the product is innovative, feasible and has market potential and capability. Universal design aspires beyond simple form and function to achieve the highest level of usability by all people.



The award winners were dominated by Asian and European companies, but three U.S. Companies also received awards; Apple, Inc., Cupertino, Calif., OXO International, New York, N.Y., and LoggerHead Tools, Chicago, with the Bionic Wrench being the only awarded product to be both designed and manufactured in the United States. Dan Brown designer and inventor of the Bionic Wrench commented, "I am honored to receive this award. I believe the principles of universal and sustainable design are the foundation of future products. I am proud that we can continue to maintain our growth strategy as an American-made product in this hyper-competitive marketplace."



LoggerHead Tools also recently received three Readers Choice Awards from Plant Engineering for Product of the Year, for its Bionic Wrench, Bionic Grip and Bit Dr. product lines. These awards are unique in that they are voted on by the readers of Plant Engineering magazine. "The Plant Engineering Product of the Year Awards are the premier honor for new products in the manufacturing industry today," said Bob Vavra, editor of Plant Engineering. "We are very excited about the caliber of products that were entered in the competition and believe that some great solutions have been recognized for their excellence in the industry."



"The best products provide a satisfying customer experience, are simple to understand and have a universal distinction," said LoggerHead Tools President Dan Brown. "These awards validate our mission to distinguish our products leveraging the principles of universal and sustainable design. Our design strategy is to aspire beyond the typical form and function paradigm and create a unique problem-solving user experience."



Brown added that product differentiation plays a fundamental role in the company's philosophy of developing and manufacturing its products in the United States. Brown said, "Competing with low cost imported products is impossible without a competitive advantage; unique products and the customer capturing experiences they provide are the only opportunity to compete in the global marketplace with an American-made product."



With a reputation for innovation earned in a very short time, LoggerHead Tools' patented and award winning product lines include the Bionic Wrench, Bionic Grip, Bit Dr and ImmiX universal multi-tool. Each product has a simple, intuitive, universal appeal that is easy to use for people of all abilities. "Our products are very unique, I never get tired of demonstrating them because I am always rewarded with that momentary expression of astonishment when someone sees one of our products for the first time," say Brown. The Bionic Wrench automatically adjusts to fit multiple sizes of fasteners with the simple squeeze of a hand. The Bionic Grip has an open wrench head and internal linter-locking mechanism. The Bit Dr, the world's only 21 in 1 screw driving system combines unparalleled functionality in the size of a large pocket knife. Popular Mechanics said of the Bit Dr, "A brilliant sequel to the screwdriver," the Bit Dr offers more functionality than any other self-contained screwdriver system in the world. The ImmiX, a novel "out of the box" approach to multi-tools, delivers the functionality of up to 34 full-sized tools in a 6-inch, 8-ounce package. The ImmiX multi-tool combines a 6-inch Bionic Wrench with an integral pistol grip screwdriver, 10 bits, and two knife blades.