Source: American Seed Trade Association

The American Seed Trade Association has launched its "Beyond the Seed Web" site, which complements the program of the same name that ASTA unveiled in December 2008.

The Web site shares information about the value of seed innovation for today and the potential for the future. The Beyond the Seed Program will unite the seed industry and its partners to communicate a shared message on the benefits of promoting and protecting innovation to customers and policy makers, the association noted.

Read the original news release.