A sweet and short synopsis of what is going on with the early Florida strawberry season was provided by Stephen Wang in an article for the St. Petersburg Times and posted on tampabay.com.

Wang provided considerable insight and quoted Ted Campbell with the Florida Strawberry Growers Association. Short descriptions of the situation related to new varieties taking over the market, new water use rule impact, better freeze technology, labor shortage and new marketing strategy.

The article can be read here.